Saturday, November 14, 2009

Stuff I Do-

I do a lot of Stuff.

I teach. I shoot. I consult. I write. I fix things. I even find lost pixels.

Depending on how you got here, click the links above, or just scroll down the page.

oh. hey. I also build electric motorcycles...

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Stuff I Do- Teaching and Training

First off, have a look at our Fall 2010 Workshop on the Windjammer Angelique- Sept 13-18 .

Very often I get calls to come in to a location and take a look at the procedures that are being used at a studio, lab or school. After getting a facility up to industry standards and working at peak efficiency and quality, often the final piece of the puzzle is to get everyone up to speed, onto the same page, in implementing these practices.

I've worked with committed amateur photographers one-on-one to address specific needs, I've trained entire Photo Departments in major companies. I can come in and talk to your crew for a few hours, or build a multi-day curriculum for you, very often based on my own books.

Speaking of that, I do actually do quite a bit of writing, too. Need some written guidelines for your staff, practices and procedures? I can do that too.

Email me
, and let's see what I can do for you.

...back to "Stuff I Do"

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Stuff I Do- System Mechanic, Consulting

I do on-call troubleshooting and maintenance for imaging systems, as well as workflow and color management consulting and training. I do basic networking work for Macs and PCs, and various services like RAM installs and other hardware services. This can be as complex as designing and installing entire imaging systems, or simply advising you on, and performing software and hardware updates.

My rates are $150/hour. Email me for more info.

Here's a nice recommendation from Jay Dunn. I worked for him at both Ross Simons and Lane Bryant as a consultant.

“When I reached out to my friend, Michael Oh, at Techsuperpowers, I was unaware of Ted Dillard. What I needed was the insight of a professional photographer, fused with the knowledge of the digital and technological advances, to create a cost-effective, efficient, multi-user, multi-city, photography and asset management workflow. Ted far surpassed any expectations I had.

He engineered a strategy that allowed photographers and color houses in seven different cities to align to standards and protocol that created speed-to-market and cost advantages worth large dollars to our organization.

If you are in need of relevant, business-focused, world-class insight and experience to revamp the way your company does photography, Ted will be the last guy you call.

In an industry where everyone knows "something" about digital photography, Ted is the only expert in the country that I've experienced who knows "everything" about digital photography. Hire him, or accept less. It's your choice.”


Thanks, Jay!

Here's more about that caper.

...back to "Stuff I Do"

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Stuff I Do- Data Recovery

Not for nothing, but I've been doing data recovery for over 10 years now, and primarily on digital camera media- you know, CF cards and such. Using an array of data recovery procedures and some straight-out lessons learned from experience, I have a success rate of about 95%.

See my "Secrets of Data Recovery" post for a more details.

Shoot me an email and I'll answer any questions you may have, like, what I can do with what you have.

Basic rates are based on what I actually recover- no success, no charge.

1GB and below- $100
over 1GB and to 2GB- $200
over 2GB and to 4GB- $300
over 4GB by quote

Hard drives I charge a flat rate of $300.

...back to "Stuff I Do"

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Tuesday, November 10, 2009

Stuff I Do- I Like to Take Pictures, Too

OK, yes, there's one more thing. I do, occasionally, get to take me some nice photographs. Most of the work I like to do is kind of blurry. It's, ah, art. I have some shows sometimes.

Like this.



But I shoot for the Angelique, a windjammer out of Camden, ME, and the Maine Windjammer Association too.



I do tabletop stuff, from this-



To this- for my wife, Teresa Dillard.



...and in between.



I also get to shoot my friends having a good time. Here's Kathy Tarantola and Bill Gallery at Bill's opening on Newbury Street this past year.



I have a particular style for each type of work I get to do, and I get to play with some really nice equipment thanks to Head-2-Head Reviews. But mostly I keep busy. And have fun...

...back to "Stuff I Do"

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Thursday, May 7, 2009

Imaging Workflow Analysis Case Study: Ross-Simons


Here's an interesting story of applying processing standards to streamline production:

Ross-Simons, one of the country's most successful fine jewelry retailers, faced a staggering challenge. They support 14 retail locations, an online store (named a “Top 500” site by Internet Retailer Magazine in 2005), and a quarterly catalog, first mailed in 1981, that now tops 60 million catalogs mailed all over the world every year.

With all of this size and scale, they are selling the highest quality jewelry. Color, size, cut and polish are all critical to the customer, and Ross-Simons needs their photography to show it all, accurately.

While some companies can have in-house photo studios, the sheer number of products in the Ross-Simons catalog and limited time-frame means that multiple photographers all over the country are all working on various stages of the projects. Jay Dunn, as VP of Creative, was seeing a huge degree of variation in the photography coming in from the studios. Considering each studio was using different cameras and different practices in processing and delivering the files, it's no wonder. In an industry where the difference between a fine gem and an average stone can be a few points of color, the images had to be spot-on, regardless of their source.

“In our last catalog run we spent over 600 hours for post-production Photoshop time in color adjusting file standardization and retouching. We really felt that we could cut that in half if we could somehow standardize the Color Management and processing…It’s not that we’re unhappy with the photographers’ work. In fact, we feel we’re partially to blame. We just have never been able to tell them what we want." - Jay Dunn, VP of Creative at Ross-Simons

Jay had worked with Michael Oh and the Tech Superpowers team for help deploying a new hi-res design workflow in Jay's previous position at Brookstone, but this time the project was even more complex, and an entire series of catalogs depended on results.

Huge Challenges


This was a huge problem that had many challenges. The first one was simply to isolate each of the factors that was causing variations in output.

First, the photographers used different cameras - a Leaf Aptus75, a Valeo 22, a Sinar 54, and even a Nikon D200, with software that was just as varied. Since there were over six different makes and models of cameras, lenses and lighting, Ted Dillard, head of TSP Imaging Services, had to synchronize the color rendering of each camera to match the others. In this case, it wasn’t so much an attempt to match the cameras to any "industry standard", more that they needed to match each other.

Second, Dillard and the Ross-Simons teams recognized that the problem wasn't simply the photographers: a complete end-to-end, or "Capture-to-Press" solution, was needed. So collaboration and agreed standards were key. In this case, the best way to make sure that this was reasonable and understood was to bring all of the vendors together - 24 people in all - at Tech Superpowers to review process, standards, and best practices in a full-day meeting... to form a consensus.

Third, once this consensus was reached, Ross-Simons needed to give the entire team a set of guidelines - from exposure, capture and processing settings to scaling, sizing and color management standards - right out to prepress and proofing, including a communication "loop" from the press back to the photographers. Ted was able to create a capture, RAW-processing and color management workflow that worked from end to end, and establish lines of communication to reinforce, and correct, the process, during the process.

"Ross Simons' problem was very common, but we had an unusual opportunity to create a new solution. Rather than apply a fix after the fact, by trying to profile the cameras - a notoriously inaccurate and ineffective approach - we elected to go to the RAW files and standardize the processing at the capture level. Each studio had a set of guidelines for file delivery, as well as individualized processing settings to assure one camera would look like the next, regardless of the make, model, lens or lighting used." – Ted Dillard, Imaging Services Manager

Huge Results

Using our experience and training in RAW file processing as well as our considerable experience with the individual digital camera systems, TSPIS was able to minimize the differences in color, contrast, and look between all of the cameras, and a standard of file quality and specifications between all the studios.

"When I reached out to Tech Superpowers, what I needed was the insight of a professional photographer, fused with the knowledge of the digital and technological advances, to create a cost-effective, efficient, multi-user, multi-city, photography and asset management workflow.

They far surpassed any expectations I had… [and] engineered a strategy that allowed photographers and color houses in seven different cities to align to standards and protocol that created speed-to-market and cost advantages worth large dollars to our organization." – Jay Dunn


Given the cost of a trained Photoshop artist, cutting 300 hours for each one of four catalog runs per year... well, that's a solution that you can take to the bank.

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