Tuesday, May 6, 2008

history: digital Holga


OK, thanks to Christopher James, I unearthed this gem. This is a caper I pulled in 2004 or so, slapping an Imacon (now Hasselblad) digital back on a Holga body. As far as I know, and it has not been refuted, I took the very first digital Holga photograph in all the world. heh... That claim is supported by holgaholgaholga, the Yahoo Group that invited me to join them (!), and the posts can still be found on that group.

I even found the snappy ad copy I wrote for the EP Levine online store:

"The only DIGITAL HOLGA available in the WORLD!
Skillfully modified to work with any Imacon Ixpress digital back, (not included) this Digital Holga sets a new standard of creative photography. Complete with Continuous Elastomer Retaining Devices (rubber bands) to hold your Holga securely in place, and a detailed Instruction Manual, the Digital Holga is ready to unleash your vision. A Hot-Shoe adapter and a Sub-Mini to PC cable is needed to make it all work. A "Holgaroid" Viewfinder is also a helpful accessory."


Yes, we sold them. ...about 40 of them, in fact. And yes, we DID get questions about if the digital back was included, for only $50... great stuff! Apparently the stunt gained me some infamy back at the Imacon (Hasselblad) homeworld, where they still mutter my name when Holgas are mentioned.

Today, there is a little more sensible approach, to bolt (or glue, actually) a Holga lens onto a DSLR body cap, much like a "digital pinhole" body cap. Here are a couple of links:
jpmag.com
HowCast
...but there's a guy who sells them, too: here.

...and HERE is a little bit of that history! (can't believe I found it!)

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